?In the Studio,? Javelin?s Noah Doyle Unfolds an Intricate Mobile Mapping Ecosystem

"In the Studio" this week features a guest who had the presence of mind to invest in a new mapping technology about a decade ago, eventually joined the company as a senior executive, and oversaw that company's sale to Google, where he spent four years managing enterprise products for Google Earth and Maps before becoming a full-time early-stage investor. Noah Doyle, now a managing director at Javelin Venture Partners, offers a fascinating perspective on Apple's big announcement this week regarding maps on iOS devices. While the news was certainly big, Doyle -- who has more than seven years experience working on maps, originally with Keyhole and most recently with Google -- believes this week's events were a long time in the making. He describes the maps relationship between Apple and Google as one that started as a mutually beneficial collaboration, then transformed into a marriage, and now will officially part ways.

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